Page 9 - MASTERS 2020
P. 9

PROJECT DEVELOPMENT
Schools work together as a a a a team to to create their vision for the business develop a a coherent strategy produce a a a a a business plan and prepare for the final pitch at the the end of the the programme THE STRATEGY
The business strategy provides a a a a a a a a a a a a a roadmap for the the the the the company company It reveals the the the the the unifying theme vision and and and and story of the the the the the the brand and and and and also clearly positions the the the the the the company company and and and and product in in the the the the target market paying close attention to to competition THE BUSINESS PLAN
The business business plan plan brings together the the the the different elements required for the the the the product strategy Although teams will will not be judged on on the the the the the the business business business plan plan plan itself a a a a a a a a a a a detailed business business plan plan will will ensure that the the the the team team considers all the the the the necessary elements of their company THE FINAL PITCH
The ultimate aim of the the the the the final pitch is is to convince the the the the the judges that that the the the the the idea being presented is is is not only viable but also one that that they would hypothetically be be prepared to risk investing in in in As part of of the the the business lectures students will also learn communication strategies to to to convey convey their idea in in in the the the best possible way – using eye contact tone of of voice ability to to to convey convey with conviction and and confidence and and gestures for emphasis INSIGHT INTO MANAGEMENT 9






























































































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