Page 4 - ECOMMERCE COURSE MATERIALS
P. 4
LITY STANDARDS
Performance and course objectives
Course Objectives
This course is an introduction to electronic commerce activities on the World
Wide Web.
This course covers emerging online technologies and trends and their influence
on the electronic commerce marketplace, the various revenue models and how to
market on the Web, online auctions and various legal and ethical issues and
the importance of creating a business plan for a business located on the
internet is covered.
A free web design program Specific topic coverage includes:
will be used to explore the
program and how to use Introduction to Electronic Commerce
this kind of service in Technology Infrastructure: The Internet and the World Wide Web
creating a business site. Selling on the Web
Students who have an Marketing on the Web
existing site may use it with Business-to-Business Activities
the approval of the Social Networking, Mobile Commerce, and Online Auctions
instructor. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
If the site requests credit Web Server Hardware and Software
card information, Do NOT Electronic Commerce Software
enter it. Exit out of the site, Electronic Commerce Security
review the instructions e- Payment Systems for Electronic Commerce
mailed to you and try Planning for Electronic Commerce
again. If you still have
difficulty, contact the Upon successfully completing this course, students should be able to
instructor. demonstrate/explain:
What electronic commerce is and how it has evolved into a second wave of growth
Why companies concentrate on revenue models and the analysis of business processes
How economic forces have created a business environment that is fostering the continued growth
of electronic commerce.
How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
The international nature of electronic commerce About the origin, growth, and current structure
of the internet
How packet-switched networks are combined to form the internet
How internet, e-mail and Web protocols work
About internet addressing and how Web domain names are constructed
About the history and use of markup languages on the Web
How HTML tags and links work
What technologies people and business use to connect to the internet
What internet 2 and the Semantic Web
What a revenue model is and how companies use various revenue models
How some companies change their revenue models to achieve success
Revenue strategy issues that companies face when selling online
How to create an effective business presence on the Web
What factors enhance Web site usability
How companies use the Web to connect with customers
How firms use product-based and customer-based marketing strategies
About communicating with different market segments
Performance and course objectives
Course Objectives
This course is an introduction to electronic commerce activities on the World
Wide Web.
This course covers emerging online technologies and trends and their influence
on the electronic commerce marketplace, the various revenue models and how to
market on the Web, online auctions and various legal and ethical issues and
the importance of creating a business plan for a business located on the
internet is covered.
A free web design program Specific topic coverage includes:
will be used to explore the
program and how to use Introduction to Electronic Commerce
this kind of service in Technology Infrastructure: The Internet and the World Wide Web
creating a business site. Selling on the Web
Students who have an Marketing on the Web
existing site may use it with Business-to-Business Activities
the approval of the Social Networking, Mobile Commerce, and Online Auctions
instructor. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
If the site requests credit Web Server Hardware and Software
card information, Do NOT Electronic Commerce Software
enter it. Exit out of the site, Electronic Commerce Security
review the instructions e- Payment Systems for Electronic Commerce
mailed to you and try Planning for Electronic Commerce
again. If you still have
difficulty, contact the Upon successfully completing this course, students should be able to
instructor. demonstrate/explain:
What electronic commerce is and how it has evolved into a second wave of growth
Why companies concentrate on revenue models and the analysis of business processes
How economic forces have created a business environment that is fostering the continued growth
of electronic commerce.
How businesses use value chains and SWOT analysis to identify electronic commerce opportunities
The international nature of electronic commerce About the origin, growth, and current structure
of the internet
How packet-switched networks are combined to form the internet
How internet, e-mail and Web protocols work
About internet addressing and how Web domain names are constructed
About the history and use of markup languages on the Web
How HTML tags and links work
What technologies people and business use to connect to the internet
What internet 2 and the Semantic Web
What a revenue model is and how companies use various revenue models
How some companies change their revenue models to achieve success
Revenue strategy issues that companies face when selling online
How to create an effective business presence on the Web
What factors enhance Web site usability
How companies use the Web to connect with customers
How firms use product-based and customer-based marketing strategies
About communicating with different market segments
