Page 14 - Shreveport-Bossier Destination Master Plan 2023 Updated

Overnight travel & TOURISM market
MARKET PROFILE
High-level market data is critical to identify the health of the visitor industry and how visitor volumes and spending are trending year over year.
Comparing 2019 pre-Covid visitation numbers and 2021 (the latest data available) the positive news is that visitor arrivals increased slightly. Also, average visitor spending jumped significantly (20%+) from $681 million to $819 million annually.
This master plan was developed to accelerate the timeline toward $1 billion in direct visitor-based economic impact flowing into Shreveport-Bossier every year.
However, the average number
of visitor nights dropped below the crucial 2-night mark. Hotels rely on a second night stay, when they don’t have to service rooms, to make payroll and
drive profitability. The key to increasing average length-of-stay is improving and diversifying the overall destination experience, which ultimately benefits residents as well.
Source: Longwoods International
Adults Children
2019
83% | $3.3 million 17% | $0.7 million
Adults Children
2021
82% | $3.4 million 18% | $0.8 million
4 .0 million Total overnight person trips
4 .2 million Total overnight person trips
Nights spent in shreveport-Bossier
2019
1 night 40% 2 nights 32% 3-4 nights 24% 5-6 nights 2% 7+ nights 2%
2 .2 average number of nights
2021
1 .9 average number of nights
Shreveport-Bossier Destination Master Plan 2023 14
1 night 50% 2 nights 31% 3-4 nights 15% 5-6 nights 3% 7+ nights 0%