Page 33 - Shreveport-Bossier Destination Master Plan 2023 Updated

STRATEGIC GOAL #4 | Actionable Initiatives & Tactics
Capitalize on Surging Demand for Sports Tourism
1. Develop, expand, and continue to invest in sports tourism facilities with investments from both the public and private sectors
a. Upgrade Independence Stadium and decide the future of the State Fairgrounds and neighboring area
b. Develop new sports facilities along Cross Bayou
c. Develop more indoor sports facilities to capitalize on demand for high-value volleyball and basketball tournaments
d. Develop esports/e-gaming facilities and the necessary industry support networks to capitalize on growing long-term demand
e. Develop an equine tournament and training facility to U.S. Equestrian Federation standards
f. Identify long-term opportunities to develop a comprehensive sports complex with indoor/outdoor training facilities to achieve the critical mass of fields and competitive advantage required to be a national powerhouse in sports tourism
2. Identify opportunities and required resources to support the long-term growth of sports tourism
a. Update a sport tourism needs assessment and competitive analysis at regular intervals
b. Develop a 10-year Sports Tourism Master Plan
c. Increase advocacy efforts for state grants to fund sports tourism needs locally
d. Provide more marketing support for the Shreveport-Bossier Sports Commission, and develop more collaborative marketing partnerships with regional sports organizations and facilities
e. Expand youth and community development opportunities around sports facilities for both locals and visitors
f. Redevelop the Red River District to meet increased food, beverage and retail demands from the opening of Stageworks indoor sports facility
g. Explore mixed-use opportunities with new family-friendly developments (e.g., hotel, food & beverage, retail, entertainment) around new and existing sports facilities to service demand pre/post sports events
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