Page 35 - Shreveport-Bossier Destination Master Plan 2023 Updated

STRATEGIC GOAL #5 | Actionable Initiatives & Tactics
Increase Visitor volumes in the Meetings & Conventions Sector
1. Develop a unified Convention Center District to provide a dynamic meeting and convention attendee experience
a. Update the Shreveport Convention Center to industry standards and make it a more dynamic experience, (including experiential local programming, public art, new technology/AV, decor, etc.)
b. Prioritize and identify funding availability and schedule for upgrades and maintenance
c. Develop an official Convention Center District map and strategic plan to integrate downtown assets into one holistic meeting attendee user experience
d. Develop a new attached 500-room+ convention center headquarters hotel with dedicated meeting space and extensive, flexible breakout spaces (Long-term)
2. Develop Downtown Shreveport transportation and walkability ecosystem to better connect hotels and downtown Shreveport and Bossier City businesses to the convention center during need periods
a. Explore a trolley based transportation system (people circulator) connecting the convention center and downtown Shreveport hotels
b. Support private business investors seeking to develop cross river modes of transportation
c. Enhance wayfinding and shade for convention attendees walking to the convention center
3. Improve collaboration with the Shreveport Regional Airport, Shreveport Downtown Airport, Regional Air Service Alliance (RASA), and relevant city leaders to accelerate air service development
a. Continue to research developing markets and how to accommodate and expand on new markets
b. Determine and solicit high-traffic convention- based travel markets (e.g., Washington D.C., Chicago) and ways to increase route traffic to Shreveport-Bossier
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