Page 37 - Shreveport-Bossier Destination Master Plan 2023 Updated

STRATEGIC GOAL #6 | Actionable Initiatives & Tactics
Accelerate Business development in Outdoor Recreation And Upgrade Event Venues
1. Support new business development for regional outdoor operators, including: kayaking, fishing, hunting, etc.
a. Create grants to support small outdoor recreation operators
b. Apply for federal transportation grants to help subsidize wayfinding upgrades
c. Upgrade public roads and trails leading to popular outdoor recreation areas
d. Increase and modernize physical/digital wayfinding and signage to popular rural and outdoor recreation areas
e. Develop or enhance visitor infrastructure such as the new Interpretative Center at Earl Williamson on Caddo Lake in Caddo Parish
f. Modernize and enhance nature-based promotional content to engage the next generation of visitors and drive repeat visitation
2. Expand and upgrade event facilities
a. Capitalize on investor opportunities such as those proposed by REV Entertainment to upgrade the Louisiana State Fairgrounds, including Independence Stadium and Fairgrounds Field
b. Transform the Jimmie Davis Bridge into a linear park
c. Continue collaboration with Camp Minden to update the ASA Archery site for other potential outdoor sporting events
3. Support continued Boom or Bust Byway and rural development
a. Increase promotion for special events and festivals along the Byway
b. Upgrade Walter B. Jacobs Memorial Nature Park
c. Align visitor industry strategy to support official Parks & Recreation master planning initiatives in Caddo and Bossier parishes
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