Page 9 - Perspectives Vol.15 Issue 2
P. 9
How to Become Part of the
Community to Serve Hispanics
and Your Credit Union
Shana Richardson, CEO, Ser Technology
The U.S. Hispanic population is an attractive target for financial institutions, and taking the time to
get to know more about their culture and struggles can help you become their trusted financial partner.
For example, Hispanics are the largest minority in the U.S., accounting for 18.1% of the population, Census Bureau data shows. They are the second-fastest growing population, representing nearly half the country’s population growth, according to Interexchange.org. And Texas has the second highest Hispanic population, Augusta University found.
2020 Perspectives 7
