Page 306 - Binder2
P. 306

Science isn’t the only hurdle. Optics matter. Public trust in
               edible biologics will depend on framing, education, and
               cultural adaptation.


               Some patients may balk at the idea of “genetically modified
               lettuce,” especially given the baggage associated with
               GMOs in the food system. Others may question how a
               leafy plant can replace a $30,000 injectable biologic. Still
               others may struggle with the shift in identity—from patient
               to consumer, from prescription to produce.

               This is where storytelling matters. Patients need to
               understand not just the biology, but the why behind the
               shift:


                   •  That this isn’t about cheapening care, but
                       democratizing it
                   •  That the plant is a delivery system, not a salad bar
                   •  That the safety, quality, and efficacy standards
                       remain—and in some cases, exceed—those of
                       traditional platforms

               Building that trust will take time. But just as patients have
               embraced pills, injections, and mRNA vaccines, they can
               come to embrace plant-based biologics—especially when
               the outcomes speak for themselves.


               Innovation at the Intersection: What Comes Next


               The real excitement lies not just in scaling what we have,
               but in imagining what comes next. The edible biologic is a
               starting point—a launchpad for entirely new classes of
               therapies and manufacturing models.

                                          304
   301   302   303   304   305   306   307   308   309   310   311