Page 366 - Binder2
P. 366

They represent not just a new format, but a new
               philosophy—one that Zea and Henry Daniell are putting
               into clinical motion. And that’s why they’ve been largely
               ignored by the incumbent industry.


               Because this isn’t failure to innovate.
               It’s a refusal to let go of a model that works for
               shareholders—even if it stops working for patients.




               Conclusion – The Disruption They Can’t Control


               Big Pharma isn’t blind to innovation. It just knows how to
               delay it. When a new therapeutic threatens to lower
               margins, decentralize manufacturing, or bypass the
               traditional gatekeepers, the industry doesn’t rush to
               embrace it—it studies it, marginalizes it, or acquires it
               before it spreads.


               But edible biologics aren’t a molecule you can shelve or a
               startup you can buy.
               They’re a shift in logic.

               They don’t improve the old system—they make it optional.
               They don’t compete in the game—they change the board.

               From lettuce-grown insulin to oral vaccines in rice, the
               science is no longer speculative. It’s here. It’s been
               validated in peer-reviewed studies and early clinical trials.
               It works. And it solves problems that Pharma has never
               been incentivized to fix—cost, access, tolerization,
               stability.

               What’s stopping it isn’t feasibility.
               It’s the fortress.

                                          364
   361   362   363   364   365   366   367   368   369   370   371