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The Animal
The first step in building the IMW
brand is choosing a mascot image
as the brand's symbol.
IDEA
IMW uses the image of a
rabbit as a mascot to identify
the brand.
Why Rabbit?
Because the image of the
rabbit has the meaning of
resurrection and is a symbol
of gentleness, cuteness, and
loveliness. At the same time,
in Khmer culture, rabbits are
both a symbol of justice,
happiness and luck. Matches
IMW's double brand.
April | 2022 06
