Page 11 - Brand Handbook IPG Network
P. 11
2.3 Branding
Once inside the store, it is important to catch the attention of the consumers and direct them to the various departments. Also, it is a great opportunity to promote the lifestyle of owning a Pool or a Hot Tub supported by modern pictures and writing on the various signs. It is also a great opportunity to highlight the sales that are happening in the store and again, reinforcing the network name.
SUMMER
SALE
25- 40% OFF
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● INTERNATIONAL POOL GROUP - BRAND HANDBOOK - IPG NETWORK - JUNE - 2019
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IN THE
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