Page 2 - Brand Handbook IPG Network
P. 2
CONTENT
❙ The right brand for your business 3
❙ Be part of an international buying group 4
❙ Benefits of Membership 5
❙ Code of ethics 6
❙ Branding
1 2
Graphic standards
1.1 Respecting graphic standards 7
Logo
2.1 How to use the logo 8
2.2 Co-branding 9
2.3 Branding 11
2.4 Colours and typography 14
2.5 Protection zone 15
2.6 Do’s and don’ts 15
Stationary
3.1 Corporate identity 16
3.2 Business cards 17
Advertising
4.1 Air Miles 18 Merchandising
5.1 Clothing 19
5.2 Environmentally friendly 25
Vehicle wraps
6.1 Vans 27 6.2 Pickups 27 6.3 Trucks 28
3
4 5
6
● INTERNATIONAL POOL GROUP - BRAND HANDBOOK - IPG NETWORK - JUNE - 2019
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