Page 5 - OWOW Sales Training Guide EN 2025
P. 5
PRODUCT FEATURES, BENEFITS & VALUE PROPOSITION –
THE SALES NARRATIVE
Once rapport is established, guide the customer through a concise and compelling story
that highlights the key features, benefits - value proposition of OWOW hot tubs, referred
to as the sales narrative. A systematic approach, International Pool Group calls THE THREE C’S,
will help you remember key points and deliver a consistent presentation.
THE THREE C’S OF BUYING OWOW HOT TUBS
1 CONSTRUCTION
❙ Solid foundation
❙ Stainless steel frame & Everlast cabinet
❙ Energy efficiency – two layer “heat-trapper” system
2 COMFORT
❙ Ergonomics – seating
❙ Chromotherapy
❙ Ozone chemical reduction system
3 CONFIDENCE
❙ Service
❙ Warranty
❙ Value price
OWOW BRAND · Sales Training Guide · International Pool Group 5
