Page 18 - BGB2021_Report_Landscape

Automotive
Business services
Financial services
Technology
Electronics
Sporting goods
Biggest

Risers

021’s top risers shared and portfolio strategy and propel
strong performances growth. Thanks to this, Salesforce
on three brand strength is the fastest-growing enterprise
factors: Participation, software company globally, both
Agility and Direction. for personal and professional
2The technology giants use. It’s ambitious product-led Tesla 36,270 $m 184% growth
Apple, Microsoft and Amazon growth strategy and innovation Salesforce 14,770 $m 37% growth
continue to shine, making up has expanded its user-base and Adobe 24,832 $m 36% growth
the top ten alongside fast risers community and has facilitated PayPal 14,322 $m 36% growth
Salesforce and Adobe. the continued rollout of software Microsoft 210,191 $m 27% growth
globally on several dimensions, Apple 408,251 $m 26% growth
But the real champion is Tesla, including in Covid-19 relief efforts. Nintendo 9,197 $m 26% growth
recording a near-tripling of its Amazon 249,249 $m 24% growth
brand value resulting in a striking Apple, the world’s top brand Nike 42,538 $m 24% growth
26-point rise to 14th place. Tesla’s for the ninth consecutive year, Zoom 5,536 $m 24% growth
meteoric rise was achieved with a continues to lead the way in in
ubiquitous social media presence direction ensuring that everyone
that enhanced its brand values, in its organization is moving
consolidating its position as the towards a clear, ambitious goal.
world-leading Electric Vehicle It has diversified further into
manufacturer. It’s core purpose, “to health care, (with the Apple Watch
accelerate the world’s transition now recording blood oxygen
to sustainable energy”, clearly levels), subscription-services in
resonates with a growing, loyal entertainment, data-storage and
consumer-base and demonstrates music, it has continued to stay close
how successful brands woo to customers and it continues to
consumers with a clear, coherent find strong online retail solutions
vision. Even with anecdotal reports despite complications caused by
of reliability issues, Tesla customers the pandemic. Ultimately, Apple
score high satisfaction, significantly still demonstrates remarkable
above peers in this sector. direction and a brand value that
centres on providing the consumer
Another rapid riser is Salesforce, a simple, seamless experience,
which demonstrated effective which reflects its significant
agility to diversify its acquisition 26% increase in brand value.

Best Global Brand 2021 Report 19