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Virtual reality through the customer journey: Framework and propositions
Article in Journal of Retailing and Consumer Services ยท July 2020 DOI: 10.1016/j.jretconser.2020.102056
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Linda D. Hollebeek
Montpellier Business School (Main)/Tallinn University of Technology (Adj.)
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Valdimar Sigurdsson
Reykjavik University
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Tor Wallin Andreassen
NHH Norwegian School of Economics
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Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences View project Service innovation View project
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