Page 26 - Exam-2nd-2023-Mar

No . 30

The major philosophical shift in the idea of selling

came when industrial societies became more

affluent, more competitive, and more geographically

spread out during the 1940s and 1950s. This forced

business to develop ① closer relations with buyers

and clients, which in turn made business realize that

it was not enough to produce a quality product at a

reasonable price. In fact, it was equally ②essential to

deliver products that customers actually wanted.

Henry Ford produced his bestselling Tmodel Ford in

one color only (black) in 1908, but in modern

societies this was no longer ③ possible. The

modernization of society led to a marketing

revolution that ④ strengthened the view that

production would create its own demand.

Customers, and the desire to ⑤ meet their diverse

and often complex needs, became the focus of

business.

* affluent: 부유한