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Contents September 2020 / Volume 10 / Issue 9
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30 UsinG thE PatiEnt VOiCE tO iMPrOVE hEaLth LitEraCy
The spread of COVID-19—and the plethora of information about it—highlights the importance of health literacy. But to best ensure patients’ understanding, you must work directly with patients. By Catina O’Leary, PhD, LMSW, Cathryn E. Gunther, and Deborah Collyar
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34 UsinG thE VOiCE Of MOMs tO ExaMinE VaCCinE sEntiMEnt
This case study explores how data extraction and AI can help tap into patient insights in order to better educate patients—in this case about vaccines.
By Lili Gil Valetta, MBA, Lisa Valtierra, and Carlos Gutierrez, MD, MBA, MPH
36 CUrbinG finanCiaL tOxiCity thrOUGh PatiEnt sUPPOrt PrOGraMs The pandemic has left many without health insurance, which means pharma companies need to re-evaluate their support programs to ensure they are serving patients in need. By Kristine Flemister, PharmD and Tommy Bramley, PhD
41 fOCUs On: PatiEnt ExPEriEnCE
A look at how COVID-19 has provided
an opportunity to reimagine the patient experience (pg. 42); experts answer questions about other changes due to the pandemic and how companies can better partner with patients (pg. 44); and a Think Tank explores the best tools, services, and more to help new patients get started on the right foot (pg. 46).
57 bLaCk bOOk rEsOUrCE:
PatiEnt ExPEriEnCE
A go-to guide of who to turn to if you need help improving how you engage with and serve patients.
“A deliberate effort to ensure the highest comprehension across diverse populations may enhance trust between society and the healthcare sector, lead to greater acceptance
and uptake of approved vaccines, and result in a slowing of the virus transmission across the globe.”
—Catina O’Leary, Cathryn E. Gunther, and Deborah Collyar, Using the Patient Voice to Improve Health Literacy, Page 30
6 pm360 magazine / September 2020
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