Page 10 - St Maur marketing and social media thoughts.

Your ‘About’ Section
The ‘About’ section is vital in that it gives you a great chance to define your business A lot of the Facebook ‘real estate’ is taken up with menus, images, Facebook adverts and lists, so there aren’t actually that many blocks of text visible.
People have to know what you do to understand your site and potentially order products or services from you, so this is the section where you have to stand out from the crowd. Upload one of your best photographs and accompany it with some snappy text to amaze your readership with your photo- graphic superpowers!
Posting
It’s no good having a Facebook page if you never actually post any content. How much and how often you post will have a significant impact on how many likes and followers you generate and how much engagement you get from them.
Sizing Your Photos for Facebook
There are an awful lot of different photo types and sizes on Facebook. The default sizes are often tweaked without notice, so it’s hard to give good advice here All I can say is that I’m a photographer, and I haven’t noticed any of my photos on Facebook looking ‘bad’ Some complain about the amount of compression, but for me, that’s just a positive It means that I don’t need to worry about sizing my images - I can simply upload them and rely on Face- book to make them work.
The aspect ratio can be anything from 16:9 to 9:16, and, whether it’s a land- scape, portrait, or square image, Facebook will resize it to 500 pixels wide and alter the height accordingly. For a carousel post, each image is cropped to fit a 300 x 300-pixel square.
If you do want to optimise your image dimensions to improve their appear- ance or page loading times, it depends on the type of post Here are a few starting points based on how they’ll look in the link preview:
Images: 2,048 pixels wide;
Links with an image: 1,200 x 628 pixels;
Stories: 1,080 x 1,920 pixels (This is the size of the entire phone screen and represents an aspect ratio of 9:16).
What to Post
You should always ask yourself why you want to post? If there’s a rationale behind it, then fine, but don’t post random, irrelevant content just because it might be amusing or fun. Remember that you’re running a business, so it’s best to stick to topics such as publishing your favourite user pictures, advertising your product, reposting any mentions of St Maur or announcing competition results. Funny Facebook videos have their place, but it shouldn’t be anywhere near your corporate website.
Written by Jeremy Pascoe @ Walking Gun Photography