Page 11 - St Maur marketing and social media thoughts.

I don’t post very much direct on my Facebook business page. When it comes to regularly scheduled events, I publish a story every day and a Shot of the Week every Sunday morning I also make the occasional announcement about my business or share my latest blog post. The majority of the posts that appear on my Facebook page for Walking Gun Photography have originally been posted on Instagram and automatically posted to FB. When it comes to family, friends, jokes or news articles, I’ll use my personal Facebook account instead.
When to Post
Regularity and frequency of posting matters on Facebook if you want to build your following (and ultimately generate sales) I have some regular posts, and I probably make another two or three announcements each week, depending on what’s going on.
My regular schedule is as follows:
Every morning, I post an image on Instagram and share it on Facebook.
You can see when your followers are most active online through the Facebook Insights page. This shows you data from ‘a recent one-week period’ based on the GMT time zone, and it’s split into days and times. In the case of my page, for instance, 2,736 people were online on Sunday compared to 2,691 on Friday More people were online at 0900 than any other time although there was another peak at 2300 GMT
Using this data, I can decide that I will reach the most followers if I post at 08:00am on a Sunday
Creating good social media habits.
I try to post every day during the shooting season. I do this by spending any free minutes creating draft posts on my phone or iPad to be posted as and when I want. By doing this I have at any particular point up to a dozen posts ready to go. I then simply schedule to post one every day at 6:00am either manually or using the schedule facility. Doing so gives me a degree of continuity and having studied my statistics I know that for my particular target audience posting first thing results in a greater level of engagement. This is an important factor and one we will discover for the St Maur social media so as to maximise results.
A lot of this will feed back into out target market and in turn audience/customer and their own specific behaviour.
Building a Fanbase
The answer to that question is common sense: provide valuable and enjoyable content in an accessible format and target that to specific groups of your customers.
Building a fanbase organically will give you the most valuable audience. They will be more engaged, more frequent visitors and much more likely to come to one of your events or buy your
Written by Jeremy Pascoe @ Walking Gun Photography