Page 3 - St Maur marketing and social media thoughts.

Strategic Planning
It would be true to say that most people play around with social media because it’s fun, sociable and easy to use To use any (or all) of these platforms professionally needs a bit of thought Just ask yourself a few key questions:
What is your goal?
It may seem an obvious question but lets be specific. Our goal is to build the brand, its following and in turn generate sales but what else?
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How do you want to get there?
This is possibly an easier answer that you thought. Its going to take time, focused effort and dedication from everyone involved in the marketing side of the business. While I realise this will add to everyones work load it may not be as daunting as it sounds as its more of a mind set that anything.
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How will you measure success?
We can measure success in a number of ways.
• Followers
• Engagement
• Level of interaction
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How much time (and money) can you afford to spend?
Time and effort are relativity simple to answer as we all know how hectic our lives are already with work and home life commitments however ask your self this question.
Could you find 10 minutes every day to work on this?
If you can there is a great deal we can achieve. Simply by having the social media side of things in mind and being aware of it means your more likely to notice things that can be used to great effect. We all carry mobile phones which have cameras with us most of the time so it is not too much to take an image of the orchard every day as things change. Seeing the first buds of spring is the reason to celebrate. The everyday nurturing of the trees is a constant source of images. This not only goes for the management team but also for your staff who are out there every day. Encourage them to look for interesting things of interest, share them and give value to the work that goes onto the process.
Simply by doing this your 10 minutes a day has become considerably more.
Written by Jeremy Pascoe @ Walking Gun Photography