Page 12 - Bittescombe Lodge Website Proposal

Section 6: Website Strategy
The new website will act as the estate’s digital embodiment, the focal point through which all marketing, communication, and brand storytelling converge. It must therefore achieve more than visual appeal; it should function as an immersive, informative, and aspirational experience that communicates Bittescombe’s values at every level.
The strategic purpose of www.bittescombe-shoot.com is threefold: to inform, to inspire, and to convert. Each visitor should leave the site not only understanding the estate’s sporting and hospitality offer, but feeling emotionally connected to its world. This emotional connection is what drives enquiries and repeat engagement.
The website’s architecture should be intuitive and minimal, reflecting the estate’s emphasis on elegance and ease. A refined navigation structure will separate core experiences, Driven Shooting, Deer Stalking, and Fishing, each supported by detailed photography, narrative copy, and technical information. Complementary sections will cover Accommodation, Dining, Wellbeing, and Estate Life, providing depth and texture.
A “Journal” or “Field Notes” section will play a central role in ongoing communication, allowing for seasonal updates, conservation insights, and event features. This creates an organic connection between Bittescombe’s traditions and its contemporary relevance.
In technical terms, the site should be fully responsive, fast-loading, and optimised for both visual impact and search performance. Every page must reinforce the brand identity, from colour palette to typography, to ensure visual consistency across digital and print.
Unlike many competitors, the goal here is not volume but precision. A smaller number of beautifully designed, carefully written pages will deliver far greater impact than an overloaded structure. The visitor journey must feel effortless and exclusive, echoing the experience of staying or shooting at the estate itself.
By designing a website that balances storytelling with simplicity, Bittescombe can reclaim control of its digital narrative, presenting a vision that is both aspirational and grounded in truth.
Key objectives:
1. Reposition Bittescombe as a premier independent sporting estate with its own voice and
aesthetic.
2. Build trust and credibility with potential guests, agents, and press through professional presentation.
3. Drive direct enquiries by offering clear calls to action and elegant, intuitive navigation.
4. Serve as a visual portfolio for future print, editorial, and digital marketing campaigns.
The structure will be deliberately simple, likely featuring:
• Home – A cinematic introduction, combining hero video and evocative copy.
• The Estate – Heritage, setting, and ethos.
• Driven Shooting – Detailing drives, terrain, and experience.
• Deer Stalking – Presenting the scale, management, and expertise behind the stalking programme.
• Fishing – Highlighting seasonal opportunities on estate waters.
Walking Gun Field Sports Photography & More!