Page 31 - IBM Passenger Rail Solutions
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                               Expected benefits from Sipax










                                                ƒBenefits  yMarket prices  yFlexible offerings  yLarger sales network  yLogical/variable   quotas  yYield Management
                                        Business & Marketing Area


























            IBM Software Group                       yFixed prices based on   yRigidity in the   promotional offers  yOvercrowded   Reservation System  yRigid/physical quotas  ySlow/difficult Revenue








                                               ƒIssues     distance                                 analysis
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