Page 42 - Synchrony US Hispanic Market Playbook
P. 42
By 2026, 27.2% of the U.S. Gen Z population will
be Hispanic
America’s Gen Z population in 2026 is expected to be very diverse. In fact, more than
half of the Gen Z population will emanate from groups other than the non-Hispanic
White population. These children will identify as mixed race or as part of a minority
race or ethnic group. The non-Hispanic White population will make up 44.6% of the
Gen Z population in 2026, followed by 27.2% Hispanic, 13.8% Black, and 6% Asian.
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