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From Austrian Shadow to Italian Renaissance

MV Agusta's Vision After the
KTM Split
In early 2025, MV Agusta Motor
S.p.A. formally reclaimed its
independence from Pierer
Mobility AG—KTM's corporate
parent—and resumed control
under its legacy owners at
Art of Mobility S.A., led by
Timur Sardarov. The transition,
which began in January and saw
KTM offload its 50.1% stake, marks
a decisive break from Austrian
influence and a return to distinctly
Italian leadership and identity.

The Turning Point: Why the Split
Happened

KTM's strategic retreat from MV
began in December 2024, when it
declared the Italian marque “no
longer a strategic asset,” triggering
internal upheaval and operational
handovers slated for completion by
March 2025.
K T M ' s b r o a d e r fi n a n c i a l
distress—reported debts of nearly
€ 3 b i l l i o n a n d c o r p o r a t e
r e s t r u c t u r i n g i n l a t e
2024—precipitated the divestment.
Sardarov's family swiftly re-
acquired control, positioning MV
Agusta to rebuild as a standalone
brand.

A Return to “Made in Varese”
While KTM previously supported orders globally within seven
One of the most symbolic moves MV's global distribution, the brand working days—a capability
has been relocating the Centro is now building its own regional expected by year-end 2025.
Stile design department from San
Marino back to the historic offices in Europe, the Americas, Stable Growth Amid Transition
Asia, and Oceania. It continues
Schiranna factory on Lake partnerships with private local According to official data, MV
Varese. This move doubles as both importers to ensure reach and Agusta doubled its sales in
a cultural reconnection and a support. 2024—from about 1,850 units in
practical integration of design with 2023 to ~4,000 motorcycles in
production. The dealer network remains intact, 2024, a 116% year-over-year
currently counting roughly 250 increase.
Across the factory floor, MV is dealers and 41 service points
adopting lean manufacturing worldwide, with plans to grow MV aims to match that volume in
principles—drawing inspiration further by the end of 2025. 2025, even as production dips
from the Toyota Production earlier in the year due to disruptions
System—to optimize workflows, For logistics, MV is exiting KTM's tied to KTM's insolvency. The
reduce waste, and bring key infrastructure and engaging a current output rate stands at
processes back in-house. global logistics partner to take 300–400 bikes per month.
over warehousing and distribution.
Global Strategy, Local Execution Product Pipeline: The Design
The ambition is to fulfill spare parts
Revolution

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LHR Motorcycle Magazine Issue 16 AUGUST 2025