Page 11 - August 2025 Edition

MV Agusta's post-KTM era represents a rebirth—anchored not
in corporate synergy

But entering would likely require to handle purchasing; MV In Closing
partnerships with existing teams must now manage supplier MV Agusta's post-KTM era
and external engineering support. trust at scale.
represents a rebirth—anchored not
Strategic Outlook: 2025–2027 3. Scaling global service in corporate synergy, but in its
without the weight of KTM's Italian creativity, design
Putting all of the above into a
coherent strategic roadmap: infrastructure. Building heritage, and motorcycling
reliable logistics and service pedigree. With aggressive product
· 2 0 2 5 : C o n s o l i d a t e arms globally is critical. timelines, logistical independence,
independence; match 2024 a n d a m b i t i o u s — e v e n
sales (~4,000 units); finalize 4. M o t o r s p o r t e n t r y brave—motorsport aspirations, the
l o g i s t i c s s e p a r a t i o n ; cost—MotoGP ambitions s t o r i e d m a r q u e a p p e a r s
d e p e n d o n c o m p l e x
w o r l d - w i d e d e a l e r negotiations, licensing, and determined to reclaim a bold role at
expansion; debut new partners. the top tier of premium motorcycles.
model and engine platform The next 24 months will be pivotal.
(EICMA). Why This Matters
Success could reaffirm MV's
· 2026: Full product lineup MV Agusta's pivot exemplifies a legacy; missteps could threaten its
refresh completed; broader rare corporate reset: from rock- fragile revival. But for riders,
segment entry (e.g. retro, bottom financial crisis and external collectors, and fans of motorcycle
a d v e n t u r e , p o s s i b l y c o n t r o l , b a c k t o artistry, MV Agusta's renaissance is
independence—with strategy
m i d - c a p a c i t i e s a b o v e perhaps the most exciting
650cc); global aftermarket shaped around design, identity, and development in luxury two-
support online. artisanal excellence. It's an wheelers in years.
experiment in how boutique luxury
· 2027: Stabilized sales can scale without losing soul.
growth; potential entry into Key Highlights at a Glance
MotoGP; massification of For enthusiasts, 2025 and 2026
financing and service could offer some of the most Ownership: Back to Sardarov
packages; continued focus c o m p e l l i n g M V m o d e l s i n family via Art of Mobility
o n h e r i t a g e a n d years—and perhaps, if all goes Design & Production: Centro Stile
craftsmanship. well, a return to grand prix racing. repatriated to Schiranna; lean,
in-house processes

Logistics & Expansion: New
By late 2027, MV aims to reach
sustainable stability, both global logistics partner; regional
financially and operationally. offices; dealer count ~250
Sales Goals: 4,000 units in 2024;
Voices from the Community
same target for 2025
Community sentiment echoes
cautious optimism. A user on New Release: Upcoming model
r/MVAgusta commented: with 99% new parts arriving just
“MV brand will skyrocket one before EICMA 2025
day”—reflecting hope in the brand's Engine Platform: Prototype
return to prominence, especially debut at EICMA; aiming for
under independent leadership. hyper-performance
Another saw the split as overdue: Segment Focus: mNaked, retro,
“Good, they and KTM are just not a m i d / h i g h - d i s p l a c e m e n t ;
good match… MV should strive entry-level off the table
under its own leadership.”
Pricing Strategy: Premium with
Challenges Ahead financing (PCP, HP), extended
Several risks remain: warranties
1. C a s h fl o w Motorsport: MotoGP talk under
pressure—inventory from evaluation for 2027 via external
prior KTM partnership was structure. LHR
estimated at €60 million; MV
must clear it efficiently. Manufacturing continues in
Schiranna, Varese, Italy.MV Agusta
2. S u p p l i e r
relationships—KTM used

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LHR Motorcycle Magazine Issue 16 AUGUST 2025