Page 162 - 1-Entrepreneurship and Local Economic Development by Norman Walzer (z-lib.org)

The Difference Makers: Entrepreneurial Young People 151

Another resource that can influence young people to return to their com-
munity is a college scholarship. Almost every community has one or more
organizations that provide college scholarships to graduating seniors. Of-
ten, these scholarships go to students who perform exceptionally in aca-
demics, sports, or other extracurricular activities. However, if a community
wants to encourage young people to return home, and perhaps start or pur-
chase a business, a scholarship targeted at these goals is an excellent way to
convey this message to interested students. Linkages such as these that con-
nect education to career and business opportunities can be powerful tools
in attracting young entrepreneurs. Scholarship applications also can pro-
vide the community with valuable information about students who have an
interest in returning home.
One private company in Nebraska provides college scholarships to stu-
dents in rural communities where they provide services. For years, the ap-
plication has asked applicants to indicate their interest in returning home
in the future. The responses were typically vague and noncommittal. In the
past three years, however, since youth have become more involved in the
community, the applicants are much more positive and specific about plans
for coming back. For example, one young woman stated that she plans to
earn a college degree in journalism and then hopes to return home to own
and operate the local newspaper business.
The information from the application was shared by the corporate spon-
sor with local leaders, and a dialog began with this young person about
how her community could help make her goal a reality. These examples
demonstrate how a scholarship connected with community engagement
can have a real impact on young entrepreneurs and the future of the com-
munity. When this engagement is linked with adult role models and men-
tors, it can have a profound impact on young people (Stone, Bremer, and
Kowske 2000).

Adult Mentors
In reflecting back on one’s experiences in youth, you may recall one or
more adults with fond memories. Why did they have such a significant im-
pact? How did they interact with you? What was it that made them so im-
portant in your development? When groups of adults are asked these ques-
tions, the responses are often moving and heartfelt. Stories about a teacher,
a grandparent, or a businessperson in town are common. Comments such
as, “They helped me figure out who I am” or “They helped me believe in
myself” are heard often.
Young people today need the same kind of support and encouragement
as previous generations; however, because the pace has become so hectic in