Page 266 - 1-Entrepreneurship and Local Economic Development by Norman Walzer (z-lib.org)

13

Getting Started in

Community-Based

Entrepreneurship

Scott Loveridge

Previous chapters in this book describe various trends, approaches, and ob-
stacles involved in improving entrepreneurial performance, especially in ru-
ral areas. The chapters bring “lessons learned” and perspectives on enhanc-
ing the performance and success of entrepreneurs. This chapter ties the
previous information together and provides individuals with practical first
steps toward establishing a community-based entrepreneurship program. Why
community-based? While dialog and reform at the state or national level
can be useful, it should be clear from previous chapters that the most im-
mediate impacts can be obtained by many small groups working locally.
The chapter begins with a brief description of techniques to determine
whether a focus on community-based entrepreneurship is warranted. As-
suming the answer is, “Yes, we do need community-based entrepreneur-
ship!” a series of steps and questions will help readers identify assets from
which to build a program and also which areas need improvement. Finally,
key strategies for creating coalitions for community-based entrepreneurship
are explored.

DOES MY COMMUNITY NEED
COMMUNITY-BASED ENTREPRENEURSHIP?

Before implementing an economic development strategy, it is important to
assess the community’s situation. Resources expended in one area can often
mean less for other strategies. Entrepreneurship competes for resources
with industrial recruitment, amenity-led development, technology-led de-
velopment, infrastructure development, and, to a lesser extent, business

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