Page 23 - Spring 18

So, within these pages we find a template; a template for the creation of a truly ethical business, one run on sound principles of what is right; and a template for life and all its struggles, including the great battles we are currently engaged in. It teaches that staying true to deeply held beliefs is a strength, not a weakness, and, as we are perhaps starting to see in the promotion of our “ethical business” of veterinary homeopathy, such adherence to what is right is more likely to bring success long term.
I will end with another quote, though not from his book. When we can maintain a deep understanding of our perceived opponents throughout any “conflict”, then we retain the upper hand. Climb into his skin, understand his thought processes and motivation, and the battle becomes easier.
“If you understand your enemy, walk a mile in his shoes. And if you don’t understand him then, you are a mile
away and you have his shoes”. Mark Carpenter
The whole problem with the world... is that fools and fanatics are so certain of themselves, but wiser people are full of doubts.
Bertrand Russell