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Building Relationships with Trade Allies
Bu ildin g R ela tion sh ip s with T r ad e Allies

rade professionals such as residential build-
ers, HVAC and plumbing contractors, and
real estate agents are more than just service
Tproviders; they are key decision-makers.
When a homeowner is considering a new heating
system or choosing between gas and electric ap-
pliances, they look to these experts for advice. By
partnering with these professionals, propane market-
ers can ensure that propane’s benefits are effectively
communicated at the point of decision.
A 3 Step Approach to Strategic Engagement:
Identify Local Partners
1 The first step is to locate potential allies
within the community. Marketers are encouraged
to look toward professional organizations like the
Plumbing-Heating-Cooling Contractors Association
(PHCC) or the National Association of Home Build-
ers (NAHB). To assist in this process, PERC provides
specialized training through its online Learning Cen-
ter, offering marketers the tools they need to make
meaningful initial connections.

Share Valuable Resources
2 Once relationships are established, the
goal is to provide these partners with the resources
they need to succeed. PERC offers a wealth of free
training courses and programs through its website.
One standout initiative is the Propane Construction
Research Program, which offers up to $1,000 per
home for builders who integrate propane systems
and appliances. By sharing these resources, market-
ers position themselves as valuable partners who
contribute to the success of the builder or contrac-
tor. Strengthening Market Presence

Invest in Education The ultimate goal of these efforts
3 Building for the future means investing in the is to grow propane usage and main-
next generation of trade professionals. PERC’s HVAC tain market share in a rapidly evolving
Technical School Grant Program has already awarded residential market. By building strong,
grants to more than 100 schools across the country. collaborative relationships with trade
These grants facilitate hands-on training in propane professionals and educational institu-
technology, ensuring that future contractors are com- tions, propane marketers can create a
fortable and competent with propane systems. For
marketers, this represents a long-term strategy for robust network of advocates for their
market growth and stability. product.■

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