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Alabama Propane Gas Association
2023-2024 Strategic Plan

PURPOSE •To provide propane education and training for the public,
To serve the membership by combining the resources of all industry members and their employees
segments of the industry in promoting the growth of the •To demonstrate and promote propane as an environmental-
industry and the many benefits of propane as an exceptional ly superior energy and alternative motor fuel
energy source. •To support research and development in propane utilization
SCOPE technology
APGA’s principal mission is to serve its members. Its mem- •To encourage our members and their employees to assume
bers include all parts of the industry — marketers, manu- civic responsibilities in active support of the kind of govern-
facturers, distributors, transporters, gas producers and their ment which will maintain and promote the private enterprise
employees. APGA will strive to unite all these parts into a system
cohesive group working together to promote consumer •To interact with governmental bodies on propane issues
sales, increased market share and the importance of propane •To provide a forum for communication to and among indus-
as an exceptional energy in all respects: safety, cleanliness, try members and their employees
environmental benefits, efficiency and economy. •To maintain an educational scholarship fund for industry
members and/or their children
VISION •Have at least 50% of dealer companies and 35% of supplier
To be recognized as a leader among the State Propane Gas companies participate in AlaPropanePAC annually
Associations, while meeting or exceeding its members needs. •Have 100% of member employees (employed one year or
VALUES more) trained in Basic Principles and Practices
We will conduct our business by treating all customers, asso- •Encourage member participation in all APGA functions
ciates, suppliers, competitors and communities with honesty, •Maintain at least 95% of industry dealer companies as asso-
fairness, respect and integrity. ciation members
CONSTITUENT GROUPS ASSUMPTIONS
•Alabama Clean Fuels Coalition •32 dealer companies representing 254 bulk plants as dealer
•Alabama Home Builders Association members
•Alabama Volunteer Fire Fighters Association •41 supplier members
•Autogas for America •35 affiliate members
•Competitors STRENGTHS
•Consumer advocates •Experienced leadership
•Customers •Active, enthusiastic Board
•Governmental and regulatory bodies •Financial resources to meet objectives
•Industry associates •Full-time executive director
•Media •Lobbyist
•Members and their employees •Location of APGA’s office (Montgomery Area)
•National Propane Gas Association •Working relationship with AL LP Gas Board
•Non-members from the industry •Educational opportunities
•Propane Education and Research Council (PERC) •Availability of REAC & PERC funds
•Propane Education Foundation of Alabama (PEFA) •Reputation/positive image
•Research Education Advisory Committee (REAC) •AlaPropanePAC
•Trade allies •Limited Liability Law
GOALS/OBJECTIVES •Training Facility
•To enhance safety in propane utilization •Dealer/Supplier Membership
•To enhance public perception of the propane industry as a •Proactively involved in Legislative Issues
responsible member of the community WEAKNESSES
•To enhance public perception of propane as an exceptional •Financial vulnerability to membership changes
and safe energy source •Limited membership participation
•To gather, disseminate, and communicate information to •Internal management succession (APGA)
the industry and the public on propane •Limited resources
•To develop and implement marketing programs for new and •Limited political influence
existing products and uses •Adequate REAC and PERC funds

20 Alabama Propane Gas Association | November / December 2023