Page 22 - nov-dec 2019

Alabama Propane Gas Association
Strategic Plan – 2019-2020
•To demonstrate and promote propane as an
PURPOSE environmentally superior energy and alternative motor
To serve the membership by combining the resources fuel
of all segments of the industry in promoting the growth •To support research and development in propane
of the industry and the many benefits of propane as an utilization technology
exceptional energy source. •To encourage our members and their employees to
assume civic responsibilities in active support of the
SCOPE kind of government which will maintain and promote the
APGA’s principal mission is to serve its members. Its private enterprise system
•To interact with governmental bodies on propane
members include all parts of the industry — marketers, issues
manufacturers, distributors, transporters, gas producers •To provide a forum for communication to and among
and their employees. APGA will strive to unite all these industry members and their employees
parts into a cohesive group working together to promote •To maintain an educational scholarship fund for
consumer sales, increased market share and the industry members and/or their children
importance of propane as an exceptional energy in all •Have at least 50% of dealer companies and 35% of
respects: safety, cleanliness, environmental benefits, supplier companies participate in AlaPropanePAC
efficiency and economy. annually
•Have 100% of member employees (employed one year
VISION or more) trained in Basic Principles and Practices
To be recognized as a leader among the State Propane •Encourage member participation in all APGA functions
Gas Associations, while meeting or exceeding its •Maintain at least 95% of industry dealer companies as
members needs. association members

VALUES ASSUMPTIONS
We will conduct our business by treating all customers, •36 dealer companies representing 267 bulk plants as
associates, suppliers, competitors and communities dealer members
•46 supplier members
with honesty, fairness, respect and integrity.
•29 affiliate members
CONSTITUENT GROUPS STRENGTHS
•Alabama Clean Fuels Coalition •Experienced leadership
•Alabama Home Builders Association
•Alabama Volunteer Fire Fighters Association •Active, enthusiastic Board
•Financial resources to meet objectives
•Autogas for America
•Competitors •Full-time executive director
•Consumer advocates •Lobbyist
•Customers •Location of APGA’s office (Montgomery Area)
•Governmental and regulatory bodies •Working relationship with AL LP Gas Board
•Educational opportunities
•Industry associates
•Media •Availability of REAC & PERC funds
•Reputation/positive image
•Members and their employees
•National Propane Gas Association •AlaPropanePAC
•Non-members from the industry •Limited Liability Law
•Propane Education and Research Council (PERC) •Training Facility
•Propane Education Foundation of Alabama (PEFA) •Dealer/Supplier Membership
•Proactively involved in Legislative Issues
•Research Education Advisory Committee (REAC)
•Trade allies
WEAKNESSES
GOALS/OBJECTIVES •Financial vulnerability to membership changes
•To enhance safety in propane utilization •Internal management succession (APGA)
•To enhance public perception of the propane industry •Limited resources
•Limited political influence
as a responsible member of the community
•To enhance public perception of propane as an •Limited membership participation
•Adequate REAC and PERC funds
exceptional and safe energy source
•To gather, disseminate, and communicate information
to the industry and the public on propane
•To develop and implement marketing programs for
new and existing products and uses
•To provide propane education and training for the
public, industry members and their employees

22 Alabama Propane Gas Association | November / December 2019