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经济看点

The State of Mobile 2022

Millions of apps,

Billions of downloads,

Trillions of hours.

Mobile continues to dominate as consumers spend` a record of 3.8
trillion hours on mobile in 2021.

In 2021, 230 billion apps were downloaded, which equates to Retail Apps
435,000 downloads every minute, and it generated a revenue of $170
billion (or $320,000 per minute). Time in shopping apps reached over 100
Mobile has been a de-facto device for the majority of the people billion hours globally. Time spent in
worldwide to consume digital content already for ages and does not Shopping apps rose 18% year-over-year,
seem to run out of steam. Daily average usage has grown 30% since with strong movement in fast fashion,
2019 in the top 10 global markets, with users spending an average of social shopping.
4.8 hours per day using their mobile devices, or around one-third of Among the countries with the fastest
their waking hours. This led to a total of over 3.8 trillion hours spent growth were Indonesia, Singapore
on mobile devices worldwide across the year.7 out of 10 of and Brazil at 52%, 46% and
these hours were spent in social media, communication, 45% growth YoY,
photo, and video applications. respectively.
Over 2021, more than two million new apps and
games were released, bringing the total number
of apps released to date to over 21 million. There
are currently 5.4 million apps and games now
available to download through the app
stores, with 1.8 million of these on Apple iOS Finance Apps
and 3.6 million on Google Play.
Users were also willing to pay for their Mexico, Indonesia, Argentina, and Brazil saw
apps as the total spend was $170 billion. 233 the largest growth over the past 4 years, up
apps generated over $100 million in revenue 250%, 185%, 180% and 175%, respectively.
and 13 apps over $1 billion. Subscriptions and Consumers are more willing to try alternatives
in-app purchases have become the most to financial apps. In addition, consumers
popular pricing models. also prefer to use e-wallet apps as they
are increasingly comfortable using their
Average Monthly mobile phones as a form of
payment instead of cash.
Hours Spent Per-User in
Top 5 Social Apps by Total Time

Hours Spent
20
18 2018
16 2019
14 2020
12 2021
10
8
6
4
2
0

Facebook WhatsApp Instagram TikTok Facebook
Messenger Messenger
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