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Table of Contents
2019 Introduction
Chapter 1 – Law and Accounting Networks and Associations ................................................. 1
Why Do Firms Join?................................................................................................ 4
Evaluating Networks – Criteria ............................................................................ 5
Chapter 2 – Firm or Network? Market Perceptions and Operations .................................... 6
Network Functions ................................................................................................... 6
Network Levels ...…………………………………………………………………...7
The Disclaimer – DNA of a Network .................................................................. 10
Chapter 3 – History of Networks – Why Does It Matter?......................................................... 13
Accounting Networks ............................................................................................. 13
Law Firm Networks................................................................................................ 16
Multidisciplinary Networks ................................................................................... 20
Specialty Networks ................................................................................................. 21
Chapter 4 – Organizing a Traditional Network or Association............................................... 23
Preliminary Plans and Considerations ................................................................. 24
Organizing – Accounting, Legal, and Multidisciplinary Networks.................... 27
Other Network Models – Client-Centric Models................................................. 29
Chapter 5 – Governance of Networks and Operations.............................................................. 30
Governance – Theory and Application.................................................................. 30
Network Operations – Theory and Application.................................................... 36
Financing a Network ............................................................................................... 38
Network Staffs.......................................................................................................... 40
Groups in Networks................................................................................................. 43
Meetings in Networks .............................................................................................. 46
Referrals – How They Work and Do Not Work ................................................... 47
Operations – Other Network Initiatives ................................................................ 49
Balance in a Maturing Network – Issues in Governance and Operations ......... 50
Chapter 6 – Marketing the Network – Creating the Network Brand .................................... 55
Internal Awareness and Engagement Marketing ................................................. 56
Inter-Member Marketing........................................................................................ 58
External Awareness and Engagement Marketing ............................................... 59
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2019 Introduction
Chapter 1 – Law and Accounting Networks and Associations ................................................. 1
Why Do Firms Join?................................................................................................ 4
Evaluating Networks – Criteria ............................................................................ 5
Chapter 2 – Firm or Network? Market Perceptions and Operations .................................... 6
Network Functions ................................................................................................... 6
Network Levels ...…………………………………………………………………...7
The Disclaimer – DNA of a Network .................................................................. 10
Chapter 3 – History of Networks – Why Does It Matter?......................................................... 13
Accounting Networks ............................................................................................. 13
Law Firm Networks................................................................................................ 16
Multidisciplinary Networks ................................................................................... 20
Specialty Networks ................................................................................................. 21
Chapter 4 – Organizing a Traditional Network or Association............................................... 23
Preliminary Plans and Considerations ................................................................. 24
Organizing – Accounting, Legal, and Multidisciplinary Networks.................... 27
Other Network Models – Client-Centric Models................................................. 29
Chapter 5 – Governance of Networks and Operations.............................................................. 30
Governance – Theory and Application.................................................................. 30
Network Operations – Theory and Application.................................................... 36
Financing a Network ............................................................................................... 38
Network Staffs.......................................................................................................... 40
Groups in Networks................................................................................................. 43
Meetings in Networks .............................................................................................. 46
Referrals – How They Work and Do Not Work ................................................... 47
Operations – Other Network Initiatives ................................................................ 49
Balance in a Maturing Network – Issues in Governance and Operations ......... 50
Chapter 6 – Marketing the Network – Creating the Network Brand .................................... 55
Internal Awareness and Engagement Marketing ................................................. 56
Inter-Member Marketing........................................................................................ 58
External Awareness and Engagement Marketing ............................................... 59
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