Page 75 - The Handbook - Legal and Accounting Networks 81
P. 75
Law and Accounting Networks and Associations
LinkedIn is a professional business-related networking site that permits networks to create profiles for
themselves.315 They can create a group for the organization in which members can subscribe and receive
information from the network and members. Multiple sub-groups can be created for practice areas that
members can also join and exchange information among themselves.316
Twitter allows networks network to promote developments in the network that followers may find interesting
and useful. This could include meetings, referrals, business among members, and more. Only 140 characters
are permitted in the messages. However, links in the messages can go to most media on the Internet that
followers are more likely to read. This would include the network’s website, Facebook profile, photos,
YouTube videos, etc. Retweeting (forwarding a tweet to others) can generate more awareness of the network.
Networks with Twitter accounts include World Services Group, Lex Mundi, and Meritas.
YouTube is a promotional tool that that makes video available to networks. Since Google owns YouTube, the
videos appear at the top of search results. It can expand the depth of the networks content on the Internet by
creating promotional videos.
Facebook profiles are more detailed than Twitter or LinkedIn accounts. They allow a network to provide
videos, photos, and longer descriptions. These also can include testimonials, as other followers can comment
on the pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event
reminders. Facebook can promote a network in real time to members and non-members.
Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the
Google search engine. Other Google tools are also integrated, such as Google Adwords and Google Maps.
With the development of Google Personalized Search and other location-based search services, Google+
allows for targeted advertising methods of networks, navigation services, and other forms of marketing and
promotion.
Blogs317 are sites developed by law and accounting firms as well as networks to promote themselves by
providing interesting content. One or more persons can contribute their ideas within the blog. The content can
be distributed through RSS318 feeds to other sites to other social media outlets. The International Lawyers
Network’s home page is a series of blogs about the network and content from its members.319
Summary
The marketing of networks internally has had more than 20 years to develop. The result is very strong
relationships between the attorneys that are the principal contacts at the member firms. The issue is how
315 The larger legal networks, which include World Services Group, Lex Mundi, TerraLex, Meritas, World Law Group, Interlaw, TAGLaw, and more,
have a presence in LinkedIn, as do the largest accounting networks and associations.
316 For example, TerraLex has 10 subgroups. TerraLex, LINKEDIN,
www.linkedin.com/vsearch/g?type=groups&keywords=terralex&orig=GLHD&rsid=&pageKey=groups%2Fmost_popular#g?type=groups&keywords
=terralex&orig=GLHD&rsid=&pageKey=groups%2Fmost_popular; see also Lex Mundi, LINKEDIN,
www.linkedin.com/vsearch/g?type=groups&keywords=lex+mundi&orig=GLHD&rsid=5156571382905333295&pageKey=voltron_group_search_int
ernal_jsp#g?type=groups&keywords=lex+mundi&orig=GLHD&rsid=5156571382905333295&pageKey=voltron_group_search_internal_jsp.
317 Blog, WIKIPEDIA: “A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with
regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-
chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave
comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many
blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and
links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important
part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photo blog), videos (video blogging), music
(MP3 blog), and audio (podcasting). Micro blogging is another type of blogging, featuring very short posts.”
318 RSS, WIKIPEDIA, en.wikipedia.org/wiki/RSS.
319 INTERNATIONAL LAWYERS NETWORK, www.ilntoday.com/.
63
LinkedIn is a professional business-related networking site that permits networks to create profiles for
themselves.315 They can create a group for the organization in which members can subscribe and receive
information from the network and members. Multiple sub-groups can be created for practice areas that
members can also join and exchange information among themselves.316
Twitter allows networks network to promote developments in the network that followers may find interesting
and useful. This could include meetings, referrals, business among members, and more. Only 140 characters
are permitted in the messages. However, links in the messages can go to most media on the Internet that
followers are more likely to read. This would include the network’s website, Facebook profile, photos,
YouTube videos, etc. Retweeting (forwarding a tweet to others) can generate more awareness of the network.
Networks with Twitter accounts include World Services Group, Lex Mundi, and Meritas.
YouTube is a promotional tool that that makes video available to networks. Since Google owns YouTube, the
videos appear at the top of search results. It can expand the depth of the networks content on the Internet by
creating promotional videos.
Facebook profiles are more detailed than Twitter or LinkedIn accounts. They allow a network to provide
videos, photos, and longer descriptions. These also can include testimonials, as other followers can comment
on the pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event
reminders. Facebook can promote a network in real time to members and non-members.
Google+, in addition to providing the profiles and features of Facebook, is also able to integrate with the
Google search engine. Other Google tools are also integrated, such as Google Adwords and Google Maps.
With the development of Google Personalized Search and other location-based search services, Google+
allows for targeted advertising methods of networks, navigation services, and other forms of marketing and
promotion.
Blogs317 are sites developed by law and accounting firms as well as networks to promote themselves by
providing interesting content. One or more persons can contribute their ideas within the blog. The content can
be distributed through RSS318 feeds to other sites to other social media outlets. The International Lawyers
Network’s home page is a series of blogs about the network and content from its members.319
Summary
The marketing of networks internally has had more than 20 years to develop. The result is very strong
relationships between the attorneys that are the principal contacts at the member firms. The issue is how
315 The larger legal networks, which include World Services Group, Lex Mundi, TerraLex, Meritas, World Law Group, Interlaw, TAGLaw, and more,
have a presence in LinkedIn, as do the largest accounting networks and associations.
316 For example, TerraLex has 10 subgroups. TerraLex, LINKEDIN,
www.linkedin.com/vsearch/g?type=groups&keywords=terralex&orig=GLHD&rsid=&pageKey=groups%2Fmost_popular#g?type=groups&keywords
=terralex&orig=GLHD&rsid=&pageKey=groups%2Fmost_popular; see also Lex Mundi, LINKEDIN,
www.linkedin.com/vsearch/g?type=groups&keywords=lex+mundi&orig=GLHD&rsid=5156571382905333295&pageKey=voltron_group_search_int
ernal_jsp#g?type=groups&keywords=lex+mundi&orig=GLHD&rsid=5156571382905333295&pageKey=voltron_group_search_internal_jsp.
317 Blog, WIKIPEDIA: “A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with
regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-
chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave
comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites. Many
blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and
links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important
part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photo blog), videos (video blogging), music
(MP3 blog), and audio (podcasting). Micro blogging is another type of blogging, featuring very short posts.”
318 RSS, WIKIPEDIA, en.wikipedia.org/wiki/RSS.
319 INTERNATIONAL LAWYERS NETWORK, www.ilntoday.com/.
63
