Page 136 - MASTER COPY LEADERS BOOK 9editedJKK (24)_Neat
P. 136
Leaders in Legal Business
Legal Marketing Association (LMA)
“LMA is the universal voice of the profession, a forum that brings
together CMOs and entry-level specialists from firms of all sizes, consultants
and vendors, lawyers, marketers from other professions, and marketing
students to share their collective knowledge. Members at every stage in their
career development benefit from their LMA participation because our broad array of programs and services can
be tailored to their needs:
•Entry-level members may attend a “boot camp” that introduces them to the profession, access templates
and reports that they may use on the job and take advantage of frequent networking opportunities to grow
their careers.
•Senior practitioners may receive special recognition in our Hall of Fame, access proprietary research
studies and strengthen the profession through mentoring and training opportunities.
•Consultants, service providers and vendors may reach our members directly through advertising, chapter
and national conference exhibits and participation in our exclusive online vendor directory.
•Lawyers, other professional service providers and the marketers who serve them, and legal and marketing
students may structure our professional development activities in ways that support their objectives.”23
Legal Sales & Service Organization
“The Legal Sales and Service Organization, Inc. was launched on August
8, 2003. At that time, law firms were beginning the evolution from marketing to incorporate business development
and service initiatives.
Legal departments became ever more demanding of their firms and increased their use of process
improvement tools, like Six Sigma and Lean, internally. However, law firms did not have the resources or tools
in the areas of business development, service excellence and quality initiatives. LSSO was created to fill those
needs.
Then and especially now, law firm leaders have ever-greater responsibilities for the future of their
firms. The market is crowded and highly competitive. Clients are sophisticated buyers. As such, lawyers and law
firms must employ effective sales and service strategies, whether they are responsible for bringing in n business
or developing and retaining clients through service delivery.
LSSO membership is for legal and business professionals who want access to timely and on point
information, are committed to their own professional development and insist on staying on the cutting edge.
LSSO supplies the legal marketplace with innovative, groundbreaking events and resources.
LSSO delivers the education and resources that lawyers and those who work with them need to improve
their sales and client service skills with a searchable library, exclusive research, tools and information for members
only, LSSO's annual RainDance Conference and LSSO's Process Improvement Certification Programs.”24
23 LEGAL MARKETING ASSOCIATION, ABOUT, http://www.legalmarketing.org/overview (last visited May 5, 2015).
24 LEGAL SALES & SERVICES ORGANIZATION, http://www.legalsales.org/ (last visited May 5, 2015).
129
Legal Marketing Association (LMA)
“LMA is the universal voice of the profession, a forum that brings
together CMOs and entry-level specialists from firms of all sizes, consultants
and vendors, lawyers, marketers from other professions, and marketing
students to share their collective knowledge. Members at every stage in their
career development benefit from their LMA participation because our broad array of programs and services can
be tailored to their needs:
•Entry-level members may attend a “boot camp” that introduces them to the profession, access templates
and reports that they may use on the job and take advantage of frequent networking opportunities to grow
their careers.
•Senior practitioners may receive special recognition in our Hall of Fame, access proprietary research
studies and strengthen the profession through mentoring and training opportunities.
•Consultants, service providers and vendors may reach our members directly through advertising, chapter
and national conference exhibits and participation in our exclusive online vendor directory.
•Lawyers, other professional service providers and the marketers who serve them, and legal and marketing
students may structure our professional development activities in ways that support their objectives.”23
Legal Sales & Service Organization
“The Legal Sales and Service Organization, Inc. was launched on August
8, 2003. At that time, law firms were beginning the evolution from marketing to incorporate business development
and service initiatives.
Legal departments became ever more demanding of their firms and increased their use of process
improvement tools, like Six Sigma and Lean, internally. However, law firms did not have the resources or tools
in the areas of business development, service excellence and quality initiatives. LSSO was created to fill those
needs.
Then and especially now, law firm leaders have ever-greater responsibilities for the future of their
firms. The market is crowded and highly competitive. Clients are sophisticated buyers. As such, lawyers and law
firms must employ effective sales and service strategies, whether they are responsible for bringing in n business
or developing and retaining clients through service delivery.
LSSO membership is for legal and business professionals who want access to timely and on point
information, are committed to their own professional development and insist on staying on the cutting edge.
LSSO supplies the legal marketplace with innovative, groundbreaking events and resources.
LSSO delivers the education and resources that lawyers and those who work with them need to improve
their sales and client service skills with a searchable library, exclusive research, tools and information for members
only, LSSO's annual RainDance Conference and LSSO's Process Improvement Certification Programs.”24
23 LEGAL MARKETING ASSOCIATION, ABOUT, http://www.legalmarketing.org/overview (last visited May 5, 2015).
24 LEGAL SALES & SERVICES ORGANIZATION, http://www.legalsales.org/ (last visited May 5, 2015).
129
