Page 49 - MASTER COPY LEADERS BOOK 9editedJKK (24)_Neat
P. 49
Leaders in Legal Business
Many solo lawyers and small firms lawyers with focused practices use a blog exclusively, and forgo a
website altogether. Who they are, what they do, and how to get a hold of them is all set out on separate pages on
the blog, just like on a website.
In another big bit of tech advice, design and develop for mobile first, desktop second. A mobile-optimized
blog, preferably with a responsive design, is critical moving forward. People, especially influencers, are
consuming and sharing content on tablets and smartphones. A responsive design ensures that content looks right
on all of them.
Content distribution has moved beyond email and Google searches. Law blog posts, just like articles from
the New York Times or Wall Street Journal, are distributed socially via Twitter, Facebook, and LinkedIn. Social
media is bigger on mobile than on non-mobile devices.
A simple and professional design with an eye toward publishing is key. A blog is not the time to have
neon, large logos, lawyer pictures, and other bells and whistles. Design with the reader on a smart-phone in mind.
6.) Build Social Media Equity
Equally as important as getting folks to your blog is having your blog socially distributed. Your blog
needs to get published on Twitter, LinkedIn, and, possibly, Facebook. Preferably, not by you.
Before you share blog posts socially, you need to share others' posts and stories. This demonstrates that
you care and establishes trust. People will be receptive to your blog posts on social networks and will share your
posts for you.
Done right, blogging is the great equalizer for lawyers who have not had their day in the sun—yet. Rather
than using the Internet as a broadcast medium, blogging enables good lawyers to develop business the old-
fashioned way: through relationships and word of mouth.
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Many solo lawyers and small firms lawyers with focused practices use a blog exclusively, and forgo a
website altogether. Who they are, what they do, and how to get a hold of them is all set out on separate pages on
the blog, just like on a website.
In another big bit of tech advice, design and develop for mobile first, desktop second. A mobile-optimized
blog, preferably with a responsive design, is critical moving forward. People, especially influencers, are
consuming and sharing content on tablets and smartphones. A responsive design ensures that content looks right
on all of them.
Content distribution has moved beyond email and Google searches. Law blog posts, just like articles from
the New York Times or Wall Street Journal, are distributed socially via Twitter, Facebook, and LinkedIn. Social
media is bigger on mobile than on non-mobile devices.
A simple and professional design with an eye toward publishing is key. A blog is not the time to have
neon, large logos, lawyer pictures, and other bells and whistles. Design with the reader on a smart-phone in mind.
6.) Build Social Media Equity
Equally as important as getting folks to your blog is having your blog socially distributed. Your blog
needs to get published on Twitter, LinkedIn, and, possibly, Facebook. Preferably, not by you.
Before you share blog posts socially, you need to share others' posts and stories. This demonstrates that
you care and establishes trust. People will be receptive to your blog posts on social networks and will share your
posts for you.
Done right, blogging is the great equalizer for lawyers who have not had their day in the sun—yet. Rather
than using the Internet as a broadcast medium, blogging enables good lawyers to develop business the old-
fashioned way: through relationships and word of mouth.
42
