Page 92 - MASTER COPY LEADERS BOOK 9editedJKK (24)_Neat
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Leaders in Legal Business
expanded into their countries. These networks were not secret, and all of them have many of the features of Level
3 networks.
Summary Representative Functions and Activities in Four Levels of Network
Development
Relative Size of Firms Level 1 Level 2 Level 3 Level 4
Mixed Some with large firms like Large firms in each
PRAC, World Law Group. Mixed (State Capital, country.
Website No Most with small and midsize TerraLex) , members all
firms among largest (Lex Yes – directory,
Mundi and WSG) interactive, third-party
Yes – directory focused
Midsize (Meritas) Yes – $4+ mm
Budget No Yes – up to $500,000 Yes – directory, Yes – more than 15+
Staff No – part-time help Yes – usually 1 or 2 interactive, member- Brochure and member
Publications publications
No Brochure focused
Yes – up to $4 mm Annual meetings,
Meetings Semi-annual Annual meeting and regional Yes – 6 to 22 regional meetings,
meetings meetings practice group meetings
Brochure and member Yes
Professional Education No No publications. Publications
directed to possible Yes – very strategic for
Membership is No No – focus is exclusively or each firm
strategic primarily internal to network clients
Yes – potentially
Corporation No No Annual meetings, multiple corporations
regional meetings,
Board of Directors No Yes – may be called advisory practice group meetings Yes
board from membership. Yes – can be quite
Board memberships does not extensive26
change. Yes – internal and
No external marketing
Yes – staff operates at the functions
requests of members. Yes – independent
No corporation owned by
members.
No Yes – succession plan
Executive Committee No No Yes Yes
Staff No Yes – staff responsible Yes – staff responsible
Referenced on website of for all operations. CEO for all operations. CEO
Board of General No members leads. leads.
Counsel Advisors No Some Yes
Member Extranet No No
No Yes – Some high Yes
External Marketing No technical
Materials No Yes – considerable in Yes – coordinated
Brand Name Use by many different formats. throughout network
Members Yes – prominently Brand name in firm
displayed on website, name or is firm name
Event sponsorships No some letterheads, and
business cards. Yes – golf, auto races,
Research Grants No Some small events etc.
Awards to non- No Yes
members No Yes
Some – student writing
contests, pro bono
26 Law Firm Networks: Distance Learning, THE LAWYER, available at http://www.thelawyer.com/news/people/education-and-training/law-firm-networks-
distance-learning/3008615.article.
85
expanded into their countries. These networks were not secret, and all of them have many of the features of Level
3 networks.
Summary Representative Functions and Activities in Four Levels of Network
Development
Relative Size of Firms Level 1 Level 2 Level 3 Level 4
Mixed Some with large firms like Large firms in each
PRAC, World Law Group. Mixed (State Capital, country.
Website No Most with small and midsize TerraLex) , members all
firms among largest (Lex Yes – directory,
Mundi and WSG) interactive, third-party
Yes – directory focused
Midsize (Meritas) Yes – $4+ mm
Budget No Yes – up to $500,000 Yes – directory, Yes – more than 15+
Staff No – part-time help Yes – usually 1 or 2 interactive, member- Brochure and member
Publications publications
No Brochure focused
Yes – up to $4 mm Annual meetings,
Meetings Semi-annual Annual meeting and regional Yes – 6 to 22 regional meetings,
meetings meetings practice group meetings
Brochure and member Yes
Professional Education No No publications. Publications
directed to possible Yes – very strategic for
Membership is No No – focus is exclusively or each firm
strategic primarily internal to network clients
Yes – potentially
Corporation No No Annual meetings, multiple corporations
regional meetings,
Board of Directors No Yes – may be called advisory practice group meetings Yes
board from membership. Yes – can be quite
Board memberships does not extensive26
change. Yes – internal and
No external marketing
Yes – staff operates at the functions
requests of members. Yes – independent
No corporation owned by
members.
No Yes – succession plan
Executive Committee No No Yes Yes
Staff No Yes – staff responsible Yes – staff responsible
Referenced on website of for all operations. CEO for all operations. CEO
Board of General No members leads. leads.
Counsel Advisors No Some Yes
Member Extranet No No
No Yes – Some high Yes
External Marketing No technical
Materials No Yes – considerable in Yes – coordinated
Brand Name Use by many different formats. throughout network
Members Yes – prominently Brand name in firm
displayed on website, name or is firm name
Event sponsorships No some letterheads, and
business cards. Yes – golf, auto races,
Research Grants No Some small events etc.
Awards to non- No Yes
members No Yes
Some – student writing
contests, pro bono
26 Law Firm Networks: Distance Learning, THE LAWYER, available at http://www.thelawyer.com/news/people/education-and-training/law-firm-networks-
distance-learning/3008615.article.
85
