Page 92 - Leaders in Legal Business - PDF - Final 2018
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firms it deems capable and appropriate to do the work, and to establish which legal and subject
matter expertise is needed. The general counsel and designated in-house legal team also make
the final decision. This is unlikely to change in the future.

What is Important to Legal Procurement Professionals?

Legal procurement professionals look for lawyers and law firms who have experience
with legal issues similar to the one at hand (for matter-specific RFPs) or for types of services the
company typically faces (when looking for panel firms). The firms’ and their lawyers’ know-
how and skills must be well matched. As a rule, procurement will want to know if the firm has
done similar work or solved a similar issue for another client. More advanced versions of this are
whether the lawyer or firm has argued in front of a particular judge or court. Procurement wants
to be sure outside counsel will be able to deliver the desired outcome and be efficient.

Procurement naturally looks to match the right firm with the right expertise for the right
amount of money: Value for money and service excellence is central to procurement when
evaluating firms’ offerings.

Procurement also looks for firms offering value-added options. Continued legal education
(CLE) seminars for in-house counsel and business-level training as well as hotline/helpline
access for in-house counsel and line management to ask quick questions are favorites among
procurement professionals. Other desired value-adds include in-person visits of the client’s
office/plant/facility to get to know their business; participation on internal calls that provide
insight into a specific business or practice area; Secondments of lawyers; provision or
development of basic templates and forms; conducting pre-matter planning sessions; and share-
points with real-time access to the company’s documents. (See the Buying Legal Council’s
annual survey for further information.)

Procurement also looks at law firm’s approach to staffing (What is the lawyer to
paralegal ratio? What is the percentage of partner hours?) and how firms deliver the service.
Project management and process improvement capabilities have become important to legal
procurement professionals.

Procurement is certainly not shy about its intent to lower legal spending, and unless
alternative fee arrangements are used, legal procurement professionals clearly expect discounts
on law firm’s standard rates. It is untrue, however, that procurement professionals only look at
the lowest price without consideration of a firm’s expertise and experience.

What You Should Do Today

If your clients involve procurement, you may need to rethink how you deliver legal
services, reengineer your processes, improve your project management capabilities, boost your
pricing prowess, and perfect your cost management.

It is highly advised that you to develop relationships with your current and prospective
clients’ legal procurement professionals if you haven’t done so already. Do not wait until they
issue the next RFP. Get to know them, understand what is important to them and what drives
their decisions. You are more likely to prepare a proposal offer that is aligned with their
intentions and more likely to win the work. (See the Buying Legal Council’s latest book,
“Winning Proposals,” for further information.)

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