Page 217 - 2019 - Leaders in Legal Business (n)
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marketer has a keen sense of when and where to use external vendors and consultants in order to
provide much needed flexibility.
A Role Refined
Today, the role of marketing and business development professionals within law firms
looks much different than it did just a few years ago. That role will likely evolve even further in
the years ahead.
As new demands continue to place additional pressures on business development and client
service, law firms can increasingly look to marketing and business development professionals to
play a more strategic role in growing the business. For law firms looking to best position
themselves for future success, marketing and business development professionals can and should
play a valuable role, particularly when firms are mindful of providing the necessary tools,
resources, and support.
202
provide much needed flexibility.
A Role Refined
Today, the role of marketing and business development professionals within law firms
looks much different than it did just a few years ago. That role will likely evolve even further in
the years ahead.
As new demands continue to place additional pressures on business development and client
service, law firms can increasingly look to marketing and business development professionals to
play a more strategic role in growing the business. For law firms looking to best position
themselves for future success, marketing and business development professionals can and should
play a valuable role, particularly when firms are mindful of providing the necessary tools,
resources, and support.
202
