Page 65 - 2019 - Leaders in Legal Business (n)
P. 65
Look at your blog not as the end game. Content is the currency by which relationships and
a reputation are built. Social media enables you to use your blog to build relationships and a
reputation.
Done right, blogging is the great equalizer for lawyers who have not had their day in the
sun — yet. Rather than using the Internet as a broadcast medium, blogging enables good lawyers
to develop business the old-fashioned way: through relationships and a word-of-mouth reputation.
50
a reputation are built. Social media enables you to use your blog to build relationships and a
reputation.
Done right, blogging is the great equalizer for lawyers who have not had their day in the
sun — yet. Rather than using the Internet as a broadcast medium, blogging enables good lawyers
to develop business the old-fashioned way: through relationships and a word-of-mouth reputation.
50
