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Look for the professionals who like and comment on your posts. Engage these
professionals as appropriate. Some you may wish to connect with on LinkedIn. Others you may
ask to get together for lunch or coffee.
Look at your blog not as the end game. Content is the currency by which relationships
and a reputation are built. Social media enables you to use your blog to build relationships and a
reputation.
Done right, blogging is the great equalizer for lawyers who have not had their day in the
sun — yet. Rather than using the Internet as a broadcast medium, blogging enables good lawyers
to develop business the old-fashioned way: through relationships and a word-of-mouth
reputation.
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professionals as appropriate. Some you may wish to connect with on LinkedIn. Others you may
ask to get together for lunch or coffee.
Look at your blog not as the end game. Content is the currency by which relationships
and a reputation are built. Social media enables you to use your blog to build relationships and a
reputation.
Done right, blogging is the great equalizer for lawyers who have not had their day in the
sun — yet. Rather than using the Internet as a broadcast medium, blogging enables good lawyers
to develop business the old-fashioned way: through relationships and a word-of-mouth
reputation.
49
