Page 15 - 1 Disruption and Opportunties - Law and Accounting rd
P. 15
Professional Services Disruption

Operations
The Big Four can offer integrated services beyond law
that go to management of the entire project. This is a
true one stop shop which in essence the exact purpose
of the multidisciplinary practice model. This is
illustrated by EY – OME Law. 51
The alternative is for law firms to create a joint venture
with ALSPs. Given the large number of law firms and
the limited number of ALSPs, this is not a practical
solution.
Both professions can do the same thing. Law firms are
branching into this level of cooperation by bringing in
ALSPs.52 The Big Four are doing the same thing with
law.53

Social Media
Social media will continue to grow in importance. While law firms at the top level will not be engaged because
of social member, it does mirro how a firm or company is perceived. The size and existing brand recognition
has created an inherent level of market awareness surrounding the Big Four. This is reflected by the number

51 Rutger Lambriex, Operating Model Effectiveness, EY, http://www.ey.com/gl/en/services/tax/law/ey-law-solutions-operating-model-effectiveness.
52 id
53 id

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