Page 14 - Legal and Accounting Markets 1985 -2022
P. 14
Global Law and Accounting Practices and Markets
Social Media
Social media will continue to grow in importance. While law firms at the top level will not be engaged because
of social member, it does mirror how a firm or company is perceived. The size and existing brand recognition
has created an inherent level of market awareness surrounding the Big Four. This is reflected by the number
of unique users going to the Big Four websites (more than 10 times the competing law firms and the LPO
providers).
It is unlikely that any one firm can ever reach this number of unique users.53 This means that marketing
revenue must be spent to differentiate one firm from another. Given the number of law firms in the same
space only further increases the costs.
53 Similarweb.com Collected May 28, 2018
12
Social Media
Social media will continue to grow in importance. While law firms at the top level will not be engaged because
of social member, it does mirror how a firm or company is perceived. The size and existing brand recognition
has created an inherent level of market awareness surrounding the Big Four. This is reflected by the number
of unique users going to the Big Four websites (more than 10 times the competing law firms and the LPO
providers).
It is unlikely that any one firm can ever reach this number of unique users.53 This means that marketing
revenue must be spent to differentiate one firm from another. Given the number of law firms in the same
space only further increases the costs.
53 Similarweb.com Collected May 28, 2018
12
