Page 20 - Legal and Accounting Markets 1985 -2022
P. 20
Global Law and Accounting Practices and Markets
The technology investment by each Big Four member is considerable. This means while there are quality
firms, at the same level, accounting networks and their members have the very difficult task of making the
case for their quality. This is compounded by little no advertising or marketing by the networks.
The threat is that the Big Four can grow exponentially grow as a result of large budgets. Cumulatively,
networks have the potential for greater growth since there are five times more of them. This would require
their expansion at a similar level.
This cannot happen without the collaboration of law firm networks.
18
The technology investment by each Big Four member is considerable. This means while there are quality
firms, at the same level, accounting networks and their members have the very difficult task of making the
case for their quality. This is compounded by little no advertising or marketing by the networks.
The threat is that the Big Four can grow exponentially grow as a result of large budgets. Cumulatively,
networks have the potential for greater growth since there are five times more of them. This would require
their expansion at a similar level.
This cannot happen without the collaboration of law firm networks.
18
