Page 79 - Demo

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!,%д=, " 2ече...,е *%2%!%г% “%K,!=е2“ “2=- 2,“2,*=, “л3›,2 " %“...%"...%м дл 2%г%, ч2%K/ îïðåäåëèòüñÿ ñ ïðåîáëàäàþùèì ïîòðå- áèòåëåì òîãî èëè èíîãî ñåãìåíòà.
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nче",д...%, ч2% “" ƒь “егме...2%" “ *л=“- “%м *=че“2"= (ƒ"еƒд...%“2ью) е“2ь, ...% ...е ...= "“е. !/...*=. , ...е C! м= . qегме...2 C%2!еK,- 2ел , “*%!ее, %C!едел е2 ...=K%! .леме...2%" ,...-!=“2!3*23!/ %2ел , ƒ= *%2%!/е %... г%2%" Cл=2,2ь %C!еделе......3ю це...3. o%.2%м3 ïðè îäèíàêîâîì êîëè÷åñòâå çâåçä îòåëè ïðå- äîñòàâëÿþò ðàçíûé íàáîð ñåðâèñîâ è ïî- ëó÷àþò ðàçëè÷íûé äîõîä ñ íîìåðà.
Òèïîëîãèÿ ãîñòèíèö
ÐÎÑÑÈß ÌÈÐ
Š,C%л%г, г%“2,...,ц " !%““,L“*,. ,“2%ч- ...,*=. ч!еƒ"/ч=L...% !=ƒ...%%K!=ƒ...=. nK/ч...% 2,C/ (г!3CC/ г%“2,...,ц) C!%“2% Cе!еч,“л ю2, " C!%це““е C% “... , ч2% ,мее2“ " ",д3. rч,- 2/"= , ч2% Kîльш= ч=“2ь C!,"%д,м/. " !%“- “,L“*,. ,“2%ч...,*=. 2,C%" $ .2% !=“ш,!е...- ...%е %C,“=...,е г!3CC, C!,"%д,м/. " ƒ=C=д.../. ,“2%ч...,*=., “ "*люче...,ем ме“2%C%л%›е..., , C% “...е...,L % ...=ƒ...=че...,,. mе“*%ль*% ме...ьшее
“*%L че!2е. hмее2 ш,!%*,L ...=K%! 3“л3г , 3!%"е...ь це..., .=!=*2е!.../L дл !ег,%...= !=“C%л%›е..., . p=““ч,2=...% ...= C!,ем K,ƒ- ...е“ме...%", 3ч=“2...,*%" *%...г!е““%", *%...-е- !е...ц,L, ,...д,",д3=ль.../. 23!,“2%".
 Ãîñòèíèöà-àïàðòàìåíò $ C!едC!, 2,е "ме“2,м%“2ью д% 400 ме“2, .=!=*2е!...%е дл *!3C...%г% г%!%д= “ ...еC%“2% ....../м ...=- “еле...,ем. o!ед%“2="л е2 ...%ме!= *"=!2,!- ...%г% 2,C=. 0е...= "=!ь,!3е2“ " ƒ=",“,м%- “2, %2 “!%*%" !=ƒме?е..., . nK“л3›,"=е2 K,ƒ...е“ме...%" , “емеL.../. 23!,“2%", *%м- ме!“=...2%".
 Ãîñòèíèöà ýêîíîì-êëàññà $ C!едC!, 2,е "ме“2,м%“2ью 50 ме“2 , K%льше. p=“C%- л=г=е2“ "Kл,ƒ, ="2%м=г,“2!=леL. nг!=- ...,че....../L ...=K%! 3“л3г, K/“2!%е , C!%“2%е %K“л3›,"=...,е, ...е"/“%*,е це.../. jл,е...2=- м, "л ю2“ ,...д,",д3=ль.../е 23!,“2/ , K,ƒ...е“ме.../, “2!ем ?,е“ * -=*2,че“*%L %Cл=2е C%2!еKл ем/. 3“л3г.
 Îòåëü-êóðîðò $ C!едC!, 2,е “% ƒ...=ч,- 2ель...%L "ме“2,м%“2ью. o!едл=г=е2“ C%л- .../L ...=K%! 3“л3г , *%мCле*“ д,е2,че“*%- г% C,2=..., , “Cец,=ль...%г% мед,ц,...“*%г% %K“л3›,"=..., . p=“C%л=г=е2“ " *3!%!2...%L ме“2...%“2,.
 Ìîòåëü $ C!%“2%е %д...%.2=›...%е ,л, д"3- ..2=›...%е “%%!3›е...,е, !=“C%л%›е......%е " C!,г%!%де 3 ="2%м=г,“2!=леL. }2% C!ед- C!, 2, “ м=л%L ,л, “!ед...еL "ме“2,м%- “2ью. q!ед...ее *=че“2"% %K“л3›,"=..., , ...еK%льш= ч,“ле......%“2ь Cе!“%...=л=. m,ƒ- *,е це.../. a=!, !е“2%!=..., ƒ=л дл C!%“м%- 2!= *,...%, K=““еL..., ,г!%"/е C%ме?е..., , 2.C. $ "“е .2% “%“2="л ю?,е м%2ел . jл,- е...2=м, " %“...%"...%м "л ю2“ ="2%23!,“2/.
!=ƒ...%%K!=ƒ,е дем%...“2!,!3е2 ƒ=!3Kе›...= C%л%г, .
Ðîññèéñêèå èñòî÷íèêè
2,-
b=!,=...2 2,C%л%г,,, "*люч=ю?,L 1033 2,- C%":
 Îòåëü $ "л е2“ 2!=д,ц,%....../м 2,C%м г%- “2,...,ч...%г% C!едC!, 2, . nK/ч...% !=“C%- л=г=е2“ " *!3C...%м г%!%де, C!ед%“2="л е2 "/“%*,L 3!%"е...ь *%м-%!2= , ш,!%*,L ...=- K%! д%C%л...,2ель.../. 3“л3г, ,мее2 K%льш%L ш2=2 %K“л3›,"=ю?ег% Cе!“%...=л=.
 Îòåëü-ëþêñ $ .2% м=л%е , “!ед...ее C% "ме“2,м%“2, г%“2,...,ч...%е C!едC!, 2,е. nK/ч...% !=“C%л=г=е2“ " це...2!е г%!%д=. b/“%*,L “е!",“ “=м/м 2!еK%"=2ель.../м *л,е...2=м (3ч=“2...,*=м *%...-е!е...ц,L, “Cе- ц,=л,“2=м, K,ƒ...е“ме...=м) %Kе“Cеч,"=е2 .%!%ш% %K3че....../L Cе!“%...=л. 0е...= ...%ме- != "*люч=е2 "“е "%ƒм%›.../е ",д/ %K“л3- ›,"=..., , %че...ь "/“%*=. m%ме!= ,мею2 ...е“*%ль*% *%м...=2 (%K ƒ=2ель...% ,ƒ%л,!%- "=......3ю “C=ль...ю , г%“2,...3ю). b ...е*%2%!/. ...%ме!=. е“2ь *3.... “ "“2!%е....../м м,..., K=- !%м , .%л%д,ль...,*%м.
 Ãîñòèíèöà (ñðåäíåãî êëàññà) $ C!едC!,- 2,е "ме“2,м%“2ью 400$2000 ме“2, !=“C%- л=г=ю?ее“ " це...2!е г%!%д= ,л, г%!%д-
33 http://www.new-hotel.ru/site/bild/hotel-typology/.
1266 • l`i • 2017 79
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