Page 15 - Gi flipbook March 2018
P. 15

Government launches Year                                                  gender, ethnicity or social
                                                                                           background, to shape the
                 of Engineering campaign                                                   future of this country and
                                                                                           have a real impact on the
                                                                                           lives of those around them.”
                                                                                             Personal testimonies
                 A SERIES OF films featuring  and Francesca, a software   understanding of what   from people who have
                 young female engineers in   engineer at Shazam.  engineers do among young   decided to go into
                 glamorous jobs is part of   The campaign – which   people aged seven to 16,   engineering are being used
                 a push by the government   has the slogan “take a   their parents and teachers.  throughout the campaign,
                 to promote engineering   closer look” – aims to    Transport Secretary Chris   as well as numerous
                 to a new generation of   tackle Britain’s shortfall   Grayling said: “We want to   events across the country
                 children and increase the   in engineers as well as   show young people and   over the coming year with
                 number opting to become   changing the demographic   their parents the immense   hundreds of companies and
                 engineers.               of the profession, which   creativity, opportunity and   organisations backing the
                   The Year of Engineering   has a workforce consisting   value of the profession.”  government campaign.
                 campaign, launched in    mainly of white males.    He added: “By bringing   These include Siemens,
                 January and supported by   A shortfall of 20,000   them face to face with   the Science Museum
                 IGEM, features filmed case   engineering graduates each   engineering role models   Group, Ocado, Usborne,
                 studies of people such as   year is damaging Britain’s   and achievements we can   BAE Systems and Crossrail.
                 Amy, a software engineer   growth, the government   send a clear message that   The campaign has
                 at Twitter; Chelsea, an   has warned.            engineering careers are   its own website and is
                 engineer at Warner        The new campaign aims   a chance for all young   being promoted on social
                 Brothers Studio Tours,   to increase awareness and   people, regardless of   networks such as Twitter
                                                                                           and Instagram.
                                                                                             Campaign events over the
                                                                                           next few months include
                                                                                           a roadshow to inspire
                                                                                           women to pursue a career
                                                                                           in engineering, a children’s
                                                                                           book on engineering, and
                                                                                           new exhibitions at the
                                                                                           Science Museum and
                                                                                           London Transport Museum.

                                                                                           ■ Visit www.
                                                                                           yearofengineering.gov.uk
                                                                                           for more information ■



                 New generation of engineers and scientists


                 to benefit from £184m investment




                 THE GOVERNMENT is to     universities.           new electric motor facility   finest academic institutions
                 invest £184 million to help   The announcement came   in Oxford.          and is now helping to
                 train the next generation of   from Business Secretary   Manufacturer     deliver the UK’s ambition to
                 engineers and scientists at   Greg Clark as he opened a   Yasa, a spin-off from   lead the world in meeting
                                                                  Oxford University, will   the grand challenges
                  Greg Clark opens                                expand production of     presented by clean growth
                  the Yasa facility                               environmentally-friendly   and future of mobility.
                                                                  hybrid and electric motors   “Government investment
                                                                  for car engines, 80 per cent   in programmes that have
                                                                  of which will be for export.  supported Yasa have
                                                                    Mr Clark said: “Innovation   helped propel this company
                                                                  is the lifeblood of our   forward. This factory is
                                                                  Industrial Strategy and   testimony to what can
                                                                  our economy. This spirit   be achieved through our
                                                                  is embodied by Yasa, a   industrial approach, when
                                                                  thriving business that has   academia, government and
                                                               YASA
                                                                  emerged from one of our   industry come together.” ■



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        News.indd   10                                                                                            15/02/2018   14:25
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