Page 24 - Business Mastery for Exponetial Profit make more work less 09102021

Chapter Three - The Power of One Action

Without knowledge action is useless and knowledge without action
is futile.
- Abu Bakr

Our WATERFALL SYSTEM continues as we examine the element
‘A’

ACTION
There is common parlance among entrepreneurs, and they say
‘take massive action' he who takes the most actions wins. What a
load of rubbish! Coach John Wooden said, I don't want players
engaging in a lot of activities on the basketball court without
purpose; just paraphrasing him. This is the coach that won 12
championships at UCL and regarded as one of the best coaches
ever. There is a lot we can learn from sports because business is
like sports with all the rules of the games except our result is
measured in years rather than hours or minutes.
So, when I talk about actions here, I am talking about deliberate
well-thought-through actions that produce a disproportionate
higher result. This is also known as asymmetry; it's like baking
bread, you put in tiny little flour and you get a disproportionately
big bread out. The flour is the input, the heating in the oven is the
process and the bread is the output. If you have baked bread
before, you will quickly understand what I am trying to describe to
you. I am going to look at (input-process-output) later. So, taking
action is not about running around like headless chicken! How do
you determine the action to take that would generate higher
results? How is this possible? If it is that easy, why is everyone not
doing it? I am going to share with you some ideas that may blow
your mind.
I always ask my clients looking to increase their revenue this
question ‘How much does it cost to acquire a client?’ They usually
look at me blankly with the expression of ‘how am I supposed to

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