Page 10 - November 2021

Source:
Amber Horsburgh Music marketing consultant. Downtown Records & Big Spaceship alumni.
Compiled by:
KC Darlin Programme Director @ Radiodowntown.ca
Ya got the Gig.....
....do you have the right colour?
Learning about the importance of Colour and it’s relation to Musician’s SET for Gigs.
A good SET may be quite important for a New Artist, and yes there are surely many Set Directors, especially for the new artists. It is a real capture in most circumstances. In the Battle of the Sexes, and so much more! Have you ever seen a colour, and realized that you spent more time just looking around a web- site that you happened on? It may be because a dominant colour has caputred your attention, and the information was average...might mean it is a new colour love for you also.
Colour could also brighten your day! This may be in the back of your mind, and one is not aware of it, but you just seem lighter somehow when colour is around you. Most often it is a pleasing sensation that may give you relaxation, or a heightened sense of pleasure. For me colour is an attraction, and I feel joy in a place and time that surprises me...I WANT to look!
What colour attracts the human eye most?
The green colour was created by analyzing the way the rods and cones in our eyes are stimulated by different wavelengths of light. The company found that the human eye is most sensitive to light at a wavelength of 555 nanometers—a bright green.
To help understand and use color for your surrounds when performing.... Color Western meaning
RED: warmth, love, anger, danger, boldness, excitement, speed, strength, energy, determination, desire, passion, courage, socialism, republicans, chaos
PINK: feminine,love,caring,nurture
ORANGE: cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity,
aggression, food, halloween, liberal (politics)
YELLOW: attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy, conflict
GREEN: durability, reliability, environmental, luxurious, optimism, healing, well- being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness
BLUE: peace, professionalism, loyalty, reliability, honor, trust, melancholia, boredom, coldness, Winter, depth, stability, professionalism, conservatism, democrats
PURPLE: power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, royalty, elegance, magic
GRAY: conservatism, traditionalism, intelligence, serious, dull, uninteresting BROWN: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable,
genuine, Autumn, endurance
BLACK: Elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death
WHITE: Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold
10