Page 81 - Tata Steel One Report 2024-Eng-Ebook HY

Business Operation and Performance Driving Business Towards Sustainability Corporate Governance Policy Financial Statements Attachments
Product Brand and Advertising
Quality of Product
Quality of Product is the most important thing to the Company. To ensure product standards consistency, the Company has established a Technology Group led by the Vice President – SISCO Plant. The Technology Group is responsible for the new product development and technology search required for producing new products. Quality management of 3 plants is the responsibility of the Quality Assurance Department of each plant. Accordingly, new product development, technology search and quality management system are monitored monthly by the President & CEO.
The Company devotes extensive efforts to satisfy the customers in all aspects. It strives to provide products and services to meet the needs of customers as well as the development of products’ quality complying with international standards, excellent services, and fair price for their satisfaction. Moreover, the Company has the system to manage the complaints if any) on products and services, customer visit report and maintain client confidentiality. The Company strives to operate with integrity and comply with the rules of fair competition. The Company believes in not resorting to unfairness practices or no distortion of information about the products and services that harms healthy competition.
Responsibility to Customers
The Company is responsible for products and services that are delivered to the customers through fair marketing. This includes education provided to customers to use product which has maximum safety and pass the standard of Thai Industrial Standards Institute (TISI), Ministry of Industry. This also includes the standards of other countries where the Company exports its products too.
The Company discloses detailed information of products according to the regulation of product labeling requirement complying with laws, standards, and recommendation of marketing communication, including fair advertisement and marketing promotion and not advertising products that are banned or have precarious issue in society. The Company is open for interested people to visit production process and continues to improve the quality of products. In each delivery, the Company provides its quality assurance certificate. Moreover, the Company has strongly cooperated with the government in educating customers on new standards including innovation of products. Communication includes seminar arrangement for designers, contractors and end users, brochures and online social network like Facebook and Line. Product information are shown on
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