Page 82 - Tata Steel One Report 2024-Eng-Ebook HY

Business Operation and Performance Driving Business Towards Sustainability
Corporate Governance Policy Financial Statements Attachments
product catalog and website with details by categories and types of standard certification. Advertisements are also done through booth display in modern trade and exhibitions, setting up business partnership program with retail dealer based on the reach and potential in the area to increase retail base and reach more customer, as well as the implementation of TATA Steel TH connect to track customer’s order and claim status, download documents and barcode and QR code system for accuracy of products specification identification.
The Company produces goods and provides services to ensure maximum customer satisfaction, especially safety or risk prevention derived from the use of products. This can create trust and increase sales volume both in compliance with, and above, standard. The Company has received “ISO 9001:2015 Certificate for Marketing and Sales Management System” - the first Company in Thailand to get certified from MASCI.
The Company has regularly studied, evaluated, and improved the impact of products and services that may significantly affect customers. The results from the study will be used for further development of products and services. The Company do marketing communication and advertisement by providing the fact and adequate information for decision making and has measurement that will not take any action that causes ambiguity or distort information about products and
services; not make overstatement or misinform that can cause misunderstanding, not provide deceptive, false or omitting information or intentionally mislead customers, not using too small print in product tag or advertisement, and provide document that shows the value of product. The Company respects customer’s privacy and is committed to protect personal information of customers. The Company will not inquire or collect customer information without prior consent, inform the purpose before information collecting and usage, maintain information security and privacy and not share to other parties without customers’ permission. Customers have legal rights to verify the validity and usage of information, in case finding any irregularity in data collection and usage, correction can be carried out. Disclosure of information can only be done with prior permission of the customers and have protection of law.
The contract between the Company and Customers is clearly written and easy to understand. Customers can study and inquire about relevant details of the contract at the point of sales until it is agreed by both parties. The Company does not take any advantage by using unfair terms and conditions; providing clear and adequate information on prices, specification, terms and conditions, expenses, period, and termination date of contract, by having quality of products as per the standard with reasonable price and label of products complying with the law.
80 Tata Steel (Thailand) Public Company Limited